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Glossary of Sensory and Onomatopoeic Related Terms: "Sensory Evaluation"

Kansei evaluation is useful for controlling sensory value down to the details.

Kansei evaluation is a method for measuring and assessing the sensitivity that arises from perceiving objects or environments, which are stimuli from the external world, through the sensory receptors of the five senses, and capturing it in numerical form. The results of measuring and evaluating sensitivity are utilized in product and service development as well as academic research. In particular, Japanese people can understand and evaluate high-quality products, so kansei evaluation is useful for controlling the value of sensitivity down to the finest details. *Other terminology can be viewed through the related links. For more details, please feel free to contact us.

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